Empower the next generation of social media leaders
Bring the Hootsuite Student Program to your classroom for free.
Equip your students for professional success with industry-standard insights and social media education. The Hootsuite Student Program has helped over 300,000 students from institutions worldwide bridge the gap between the classroom and the career.
What the Hootsuite Higher Education Program offers
The Hootsuite Student Program provides educators and their students with a semester of curated professional resources, including:
Expert-led training
Dive into comprehensive video modules detailing the latest best practices in social media marketing and strategic management.
Ready-to-use curricula
Access structured educational materials designed by industry specialists to supplement your existing syllabus.
Industry insights
Gain a deep understanding of the professional landscape through resources used by the world's leading brands and agencies.
"The Hootsuite Student Program has been truly beneficial for my students. They feel confident going into job interviews: not only do they know what social media management is, but they also have the knowledge and training from Hootsuite’s top specialists."
Streamline your teaching, maximize their learning
Enhance your curriculum and make learning about social media engaging with ready-to-use educational content.
Save time with integrated materials
Easily incorporate social media training into your course using on-demand learning modules. Everything is designed for quick integration so you can focus on teaching.
Build career-ready resumes
Students leave your course with a solid understanding of industry standards for social media management. They gain the conceptual framework and strategic thinking skills required to excel in modern marketing roles.
Master strategic social media
Help students move beyond "scrolling" to professional strategizing. Our resources focus on content planning, engagement strategies, and the fundamentals of digital brand building.
"While I was a student at Syracuse University, I used these insights every day during my internships. I helped a local newspaper transition from print to digital by applying the social media strategies I learned. These skills helped me boost my professional presence and were instrumental during my job search."
Educational previews
Watch these short videos for a guided tour of the Hootsuite Higher Education Program: what you’ll learn and how your students will use it to become social media stars.
Platform fundamentals
A quick overview of professional social media management training.
Social media marketing strategy
Demystify marketing strategy with our specialized educational modules.
Modern social management in 2 minutes
Short on time? Learn how our resources prepare students for the fast-paced digital world.
Develop professional digital skills with Hootsuite
Bridge the gap between theory and practice with the most trusted name in social media education.